AI Insights · Timothy · July 2021
Top 5 Educational Games in Turkey: Q2 2021 Performance Overview
Discover the performance of the top educational games in Turkey during Q2 2021, including trends in downloads, revenue, and active users.
In the second quarter of 2021, the top educational games in Turkey showcased varied performance metrics in weekly downloads, revenue, and active users. Here’s a closer look at the trends for the leading apps in this category.
Masha and the Bear Educational from DTC Lab saw a steady decline in weekly downloads, starting from approximately 46K at the end of March and dropping to around 26K by the end of June. Weekly revenue fluctuated slightly, peaking at $6 in early May, but saw no revenue in the final weeks of the quarter. Active users also decreased from around 326K to 245K over the same period.
MentalUP Brain Games For Kids by MentalUP - Learning Games for Kids had a more stable performance. Weekly downloads ranged between 16K and 27K, with a notable increase towards the end of June. Revenue showed a declining trend, starting at $5.5K and ending at approximately $1.8K. Active users hovered around 91K at the beginning of the quarter and maintained a steady presence, finishing at nearly 80K.
Buddy.ai: Fun Learning Games by AI Buddy Inc. experienced significant fluctuations in weekly downloads, spiking to over 47K at the end of May, before stabilizing around 17K by late June. Revenue peaked at $4.2K in late March and saw a gradual decline to about $2.4K by the end of the quarter. Active users followed a similar trend, rising from 67K to a peak of 109K in late May, then settling at around 62K by the end of June.
Babyphone & tablet: baby games from GoKids! publishing maintained consistent weekly downloads, starting at 15K and ending slightly lower at 13K. Active users showed a slight increase, peaking at 35.5K in mid-May, before declining to around 28K by the end of June.
Lastly, Kids Educational Game 5 by pescAPPs had a consistent performance in weekly downloads, with figures ranging from 12K to 17K. Active users saw a gradual decline from 68K at the end of March to 53K by the end of June.
These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower’s platform.
